Photo courtesy of Plantscape Inc.
As consumers accept plants as part of their indoor environment and place greater value on the presence of plants in their homes, interior plantscaping has grown as an industry. Below is a history of the industry from its inception to present day. Continue reading
Our insurance professionals at Hortica feel it’s an appropriate time to offer a few to-do checklist items for your horticult ural business this spring and summer.
For more seasonal tips or information on how to get started with a horticultural business insurance package through Hortica, contact us today!
This spring, we bring to you a new series: “In the Bloom with Maria.” One of our very own – Maria Shepherd (Retail Sales Specialist) – has worked as a florists’ insurance agent at Hortica Insurance & Employee Benefits for 12 years and has built a strong reputation within the floral segment. Continue reading
Value – in many ways – is relative. Take, for example, the phrase “one man’s trash is another man’s treasure.” Some value their property more than others. When it comes to providing insurance for your horticultural business, undervaluing it could harm your business and your bottom line. Continue reading
The increase in the global population means a few things: higher energy and transportation costs, water restrictions, increasing chemical regulations and higher labor costs. In an attempt to alleviate the stresses that these issues are causing, horticultural professionals are spending significant time researching and investing in new technologies. Continue reading
While horticultural businesses strive for customer satisfaction (and an ROI), most understand the process can be complex. This marketplace has presented unique challenges to the industry, some of which include closely monitoring the competition and implementing new operational and marketing strategies. It is essential that these businesses keep a few things in mind, such as purchasing habits, premium versus promotional products (plants), product life span and the impact of the larger chains in comparison to the smaller retailers. Even more concerning are some of the components that consumer trends and statistical reasoning can’t always predict, such as natural disasters or destructive accidents. Each horticultural business owner’s focus and concerns will vary. However, they all experience similar processes with industry trends, customer satisfaction and effective business operations. Continue reading
Photo courtesy of New York Magazine
There are hundreds of different factors and situations that can cause harm to your garden center or your garden center’s employees – most of which are inherently unpredictable. Depending on the geographical location of your horticultural business, you may be at a very high risk for natural disasters or perhaps your equipment alone places your employees at high risk on a daily basis. Even the most organized and highly regulated garden centers – and horticultural businesses alike – are susceptible to the dangers of the unexpected. Continue reading
LinkedIn isn’t just for those individuals searching for a job right out of college or for a career change. LinkedIn is the largest and most active online networking community for professional relationship building. Whether you are a pharmaceutical sales rep, an IT consultant or a wholesale florist, the purpose of LinkedIn is the same: to connect professionals across an array of industries and build business relationships. Continue reading
We’ve been in the business for 125 years – that’s 125 years servicing companies across the horticultural industry, providing business insurance, personal insurance and employee benefits. The bottom line? If there is anyone that knows your horticultural business, it’s us. Continue reading